International Women’s Day: Choosing to Challenge

Year after year, March 8th is celebrated as International Women’s Day all over the world. It marks the social, economic, cultural, and political achievements of women while highlighting the problems they face in day-to-day life and the professional environment. The day also marks a call to action for accelerating gender parity.

hands Photo by Hannah Busing on Unsplash

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Updates to Our Ad Transparency, Efforts, and Findings

FunCorp is fully committed and continuing its focus on providing ad transparency. In November 2020, we responded to an article published by Pixalate. As we previously noted in our blog post, we strongly disagree with the assertions and conclusions stated in Pixalate's article. After conducting our internal investigation, findings from our third-party experts, and soliciting feedback from our ad partners and clients, we have found essential inconsistencies and discrepancies between the article's allegations and how iFunny functions. These findings further confirm that iFunny did not and could not generate the purported fraudulent ad traffic.

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The Moderation System in UGC Services

How we process a colossal amount of content

Photo by Rodion Kutsaev on Unsplash

The various social media channels and content sharing platforms all over the internet have paved the way for a whole new era of self-expression. Today, anyone can make videos, live stream, express themselves on social media platforms, or create content. In fact, according to a study from Comscore, when users create and share content on social media channels, they get 28% higher engagement compared to standard company posts.

But why is UGC moderation vital, and how can you approach it? Moderation is an essential part of any UGC service. Not everyone is ready to follow the services’ rules and take into account the peculiarities and interests of other users.

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FunCorp responds to false allegations in the media

Setting the record straight on iFunny

FunCorp, the leading global developer of entertainment tech products and apps, has been working in the entertainment technology field for over 16 years. FunCorp was started from a foundation of honesty in doing business and it prides itself on compliance with not only all existing laws, but the industry’s best practices. These values are ingrained our company. Since 2011, we have been one of the leaders of the mobile entertainment industry, with products spanning half the globe. We have always been mindful of our responsibility and we have always acted according to the principle "to make the world a better place.”

The specifics of User-Generated Content projects are quite complex. In recent years, social networks and anonymous communication platforms have been subject to active pressure from the media and the public. As part of this industry, we work daily and hourly to ensure that our products are a clean and friendly ecosystem.

But our attempts to moderate are not always successful. Moderating projects with tens of millions of active users is challenging, especially when FunCorp does not have the resources of a social media conglomerate. However, FunCorp makes maximum efforts to find prohibited content in its platforms and this is sometimes even more difficult than in most well-known social and media services. We noted our moderation process in a recent post on Medium, and we make it a top priority to ensure that no content violates our terms or guidelines.

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Why do recommendation systems become so important?

Leading up to TikTok’s potential sale in the U.S., unnoticed by many, there was a flash of news that ByteDance refused to disclose its recommendation algorithm and sell it as part of the American company. On the one hand, it’s a small thing, as most of the algorithms were developed in the last 70–80 years. The company that will buy TikTok will get a huge audience. On the other hand, tech companies and their recommendation systems are of great value. Let’s find out why.

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How big data works?

How do we use it at FunCorp, and why it’s one of our most important tools

Going by the most recent reports, the number of users for smartphones will hit a whopping 3.8 billion by the year 2021. This sweeping increase in smartphone users has also led to a rising demand for better mobile apps. These modern apps also use tremendous amounts of data, and thus, a robust management tool for analyzing and managing this data has become a necessity. And this is where the use of Big Data technology for building apps comes into the picture.

At FunCorp, we use big data as a driver for company development. Almost all departments of the company use analytics to make decisions:

  • The Product team uses the data to analyze and predict user behavior and develop hypotheses for A/B tests and further analysis.
  • The Machine Learning team uses the data to generate recommendations.
  • The Engineering team uses the data on the stability of the primary services, on the state of our leading platforms for iOS, Android, and the online platform.
  • For User Acquisition, we collect all the preliminary data for building CPI, CPC, CPM, LTV, ARPU metrics, and, based on analytics, create predictions of advertising campaign performance.
  • Within the Monetization team, we use data for A/B testing for advertising formats and their placement and monitor the work of our advertising partners.
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The tech sector: Five pros & cons of the "new" remote workplace

The results after six months into the pandemic

Although the COVID-19 pandemic has led to economic, health, and social devastation, it has also created an unprecedented opportunity: to run the world's biggest-ever workplace experiment. In February and March 2020, ultimately most technology companies moved to remote work settings. The vast majority of the global workforce was not ready for it. In most cases, new companies and startups have distributed teams usually for cost optimization, but mature businesses with a clear plan and well-structured production process build their work differently. In a recent survey, 56% of the U.S. workforce holds a compatible job (at least partially) that could allow them to work remotely.

In this report, we’ll dive deeper and share five positive and five negative consequences of the transition into the full remote workplace and how, after six months later, when emotions have calmed down.

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How machine learning affects social media content?

What was once seen as fiction in scientific movies has become a reality and has gained popularity across various sectors. Your smartphones, mobile applications, vehicles, and many other daily consumer items use AI to build essential parts of their business or product around machine learning (ML). Even more so, becoming more integrated into many aspects of social media AI is far from replacing human touch in social media. It is increasing both the quantity and quality of online interactions between businesses and their customers.

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A look ahead: Amidst the global pandemic is digital ad spend going up?

US digital ad spending has been growing at a double-digit rate for years even since the last recession. But the pandemic has changed all that. In April 2020 in the height of COVID-19, we took a look at how the pandemic if at all has had any impact on ad spending. Digital media consumption boomed as soon as lockdowns and stay-at-home orders hit various parts of the world from February through April. In mid-April, we shared information with VentureBeat regarding the fall of the advertising market by 20-30% YoY and 40-50% of the planned one. These numbers were indirectly confirmed, for example, by Twitter reports for the second quarter.

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Is The Future In Anonymous Social Apps?

CIO of FunCorp, a mobile entertainment app development company, oversees the growth of UGC platforms with AI/ML content feed aggregation.


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MVP by one developer’s POV

Written by: Rytikov Mikhail

With the vast competition of digital products and the high speed of launching new ones, it is necessary to quickly and cheaply test the viability of product ideas. In this article, I will share my experience of creating an MVP on my own, i.e., in fact, by one iOS developer, about how I was looking for a balance while creating MVP, about tools, difficulties, and their solution. If you are planning to implement the first projects in mobile development or add a new branch of functionality to an existing product, this article is for you.

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The New Landscape of Online Conferences

Will events ever go back to offline?

TED, Google I/O, IBM Think, and Milan’s Salone di Mobile are just some of the significant annual gatherings scheduled for this time. Under normal circumstances, many of us would be polishing pitches, confirming travel logistics, and packing business cards for professional meetings.

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Top Tech Tools for Companies to Help Their Customers During COVID-19

Keeping your companies momentum (remotely)

The coronavirus outbreak is affecting all of our lives in one way or another. The biggest effect is that many people are now working from home. Especially the bigger impacts on the current economic downturn caused by the pandemic, many tech companies (especially, productivity & infrastructure providers) announced their COVID19 response programs during the last couple of months.

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The Future of the Digital Media Landscape

2020 was supposed to be an exceptional year for digital media. In the mass media, there appears to be more news about various companies downsizing. Although the situation is very unpleasant, it’s very predictable while only needing a small event trigger it. In recent years, there came considerably more venture money than projects, and many companies have used it without investing the money they received into the company’s fundamental values. Part of this can be attributed to not having a reliable business model and, in return, only providing enough to survive merely.

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How COVID-19 affected technology startups and VCs

Many startups that we are seeing aren’t changing their growth forecasts

COVID-19 has made a tremendous impact on the global economy during the first quarter of 2020. And VCs are feeling this. We recently had a private Zoom call with about 25 VCs from the US and Europe. FunCorp has been working with these VCs for several years now, to discuss problems and opportunities that arise with global pandemics.

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The Coronavirus Impact on Marketing Budgets

The spread of the Coronavirus (COVID-19) is sending shock waves across the globe as we all try to adapt to a new reality. And with these challenging times, businesses are scrambling to figure out what the future means. One essential item is what will 2020 look like for mobile apps, and what will be the impact of the pandemic on their marketing budgets? With so many unknown factors arising from this unprecedented global event, it’s too soon to answer this accurately. However, when it comes to mobile app usage, there are clear signs of increasing audience activity due to quarantine. Although this is a positive for some businesses, things aren’t that simple.

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A closer look: FunCorp global teams switched to remote work in one day

The Coronavirus (COVID-19) created huge impacts from people’s daily lives to the modern day workplace. On March 16, 2020, FunCorp switched to remote work. We decided to take this step, weigh the risks and what difficulties we faced in the first week.

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COVID-19’s Impact on Social Media Usage

One-fifth increase of community growth in March

The Coronavirus (COVID-19) has significantly changed life as we know it. Globally, we have seen it change in how we interact with others. Almost overnight, schools were closed, companies told employees to work remotely and people are being told not to go outside.

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